Sachin's blood in the book 'Tendulkar Opus'

Published: Tuesday, July 20, 2010, 11:19 [IST]
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Sachin to sign with his blood

Sachin Tendulkar's blood is to be used in a special edition of a biography of the Indian cricket legend called the 'Tendulkar Opus'.

The Tendulkar Opus is coming out in February next year, with 10 copies being printed using his blood.

"The signature page will be mixed with Sachin's blood, mixed into the paper pulp so it's a red resin," Kraken chief executive Karl Fowler said, according to The Guardian newspaper.

A similar idea was dreamt up by Auckland advertising agency Whybin TBWA in a 2007 campaign for the All Blacks.

The 'bonded by blood' campaign had a small component of sterilized All Black DNA and was incorporated into 40,000 posters, each of which came with a numbered certificate of authentication.

The Tendulkar "blood" copies will be limited though with only 10 in circulation and they have all been pre-ordered and will cost around $US75,000 ($NZ105,300) each.

The proceeds from their sale will go towards Tendulkar's charitable foundation, the newspaper said.

Around 1,000 regular copies, each numbered and personally signed, will go on sale at $US2,000 ($NZ2,800) to $US3000 ($NZ4,200).


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