Delhi Daredevils' captain Virender Sehwag is an expensive gun for hire. His franchise team has reclaimed him to play in the fourth edition of the Indian Premier League (IPL), for a whopping $1.8 million. The development signifies what an integral and indispensable part of the team, Sehwag is considered to be.
DD CEO Amrit Mathur confirmed the news of retaining their star attraction, but said the recall of other players are still in question. "We have retained Sehwag for $1.8 million," Mathur said. We have to take a call on retaining others. We looked at different things including performnace on the field and his brand value to the side."
Among it's other recent business decisions, DD has also renewed its sponsorship contracts, inviting Kingfisher and Adidas on board for another three years.
"We are looking at a 25 per cent growth in local sponsorship revenue assuming the format is the same as last time where you had eight teams playing each other, " Mathur said. "We are talking to our other sponsors who had associated with us earlier like Panasonic. We had 11 sponsors last time. Some clients like Coca-Cola have on going deals with us."
Other IPL franchises are in a bind over reclaiming its mainstay players and speculation is rife that Rahul Dravid and Saurav Ganguly might be dropped from their respective teams. One will have to see how things unfold in the weeks leading up to the player auction on Jan 8, 2011.