Sachin Tendulkar signs two-year deal with Castrol as brand ambassador

Published: Friday, December 17, 2010, 10:01 [IST]
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Sachin Tendulkar, Indian cricket batting maestro, has signed a two year deal with Castrol as theirbrand ambassador.

Commenting on this, Sachin said "I am really excited about this partnership with Castrol sincethey are one of the world's great brands and have the same passion for performance that I haveon the field".

He also added "Their oils are known for consistently delivering under extreme pressuresituations, again something I am quite familiar with. I am also very passionate about motorsportwith which Castrol has been associated for over a century. So to me, this partnership seems to bethe perfect fit,".

While on the other hand, Ravi Kirpalani, Automotive Director & Chief Operating Officer,Castrol India Limited, said "We are really excited about joining forces with the cricketinglegend - Sachin Tendulkar, as our global brand ambassador. With Castrol as the world's greatestlubricant brand and Sachin as the world's greatest cricketer, we see this partnership beingtremendously successful".

As the Castrol Ambassador, Sachin will be the face of Castrol cricket initiatives that will

revolve around the passion, innovation and technology that go behind delivering "WinningPerformances" as well as promoting Castrol's leading brands like Castrol Power1, Activ andGTX.

Dion Global Solutions Ltd

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