New Zealand to promote cricket in US

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Published: Sunday, December 19, 2010, 14:45 [IST]
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New Zealand to promote cricket in US

Sydney, Dec 19: New Zealand Cricket has signed a deal that will make them the United States' official partner to promote the game there.

Early estimates suggest the deal, which was finalised in Beverly Hills on Friday, could eventually generate one billion dollar through revenue streams, with opportunities for the newly formed entity Cricket Holdings America to form corporate partnerships with global brands and to broker broadcast rights with the world''s major television networks.

The Sydney Morning Herald reports that New Zealand would host international T20 matches across the US, and also prepare a blueprint to form an IPL-style franchise-based T20 league in some of the nation's most iconic cities.

Former NSW cricketer Neil Maxwell, who brokered the agreement, said that the deal meant cricket was now a genuine player in the world's most affluent society and the sport was on the cusp of a new era.

"This [American-based T20 League] is already happening at provincial and franchise level in the IPL and Cricket Australia - and other countries are going to start to pick this up - so I think this means the US is going to be a leader," he said.

Maxwell's Australian-based Insite company joined Cricket New Zealand, the ICC Associate Member of the United States of America and cornerstone investor Top Bloom and Podar Holding International in forming the alliance.


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