The Indian Premier League's appeal has stretched to Europe. The continent's top car manufacturer Volkswagen, has become the League's official partner for the fourth and fifth season. Volkswagen has thus turned the first German brand to be associated with cricket's most scorching property. The move came after the BCCI had invited tender for the Official Partners" slots.
“We are extremely happy to commence what will certainly be a fruitful association with Volkswagen. It is appropriate that two organizations that epitomize dynamism, enterprise and excellence have joined hands," IPL chairman Chirayu Amin said.
Volkswagen Group Sales India member of board and director, Volkswagen Passenger Cars Neeraj Garg said, “IPL stands for the people"s game in India and what better way to associate our brand which literally means 'people"s car". We look forward to a prosperous team play."
Volkswagen Group Sales India head of marketing and PR Volkswagen Passenger Cars Lutz Kothe added, “It is a great honour and huge pleasure to become part of the Indian Premier League. Being the official automotive partner will be an enormous asset as it will foster Volkswagen"s bond with India".