Are you agitated by advertisements popping up from the the bottom and side of the screen during cricket matches on the Ten Cricket television channel? Well, now that annoying practice might just be stopped.
Responding to complaints received by consumers, the Indian government's Information and Broadcasting Ministry has sent a show-cause notice to the channel regarding the intrusive advertisements during live telecast.
By permitting such advertising, as witnessed during its coverage of the recently concluded series between India and South Africa, Ten Cricket was in violation of the Indian government's advertising codes. The channel, according to the government, has breached the advertising code which stipulates that the advertisement should be easily distinguishable from, and not interfere with, the programme.
"The channel has been asked to show cause within seven days of the notice as to why action in accordance with the provision of the Uplinking Guidelines and Section 20 of the Cable Television Networks (Regulation) Act 1995 should not be taken against it," said Raghu Menon, the secretary of the Information and Broadcasting Ministry which formulates rules for broadcasting and advertising in the country.
The 24-hour cricket channel, which is owned by Zee Entertainment Enterprises Limited (ZEEL), was launched in Aug 2010. Among its recent cricket telecasts was Pakistan's Test and limited-overs series in the UAE against South Africa and India's full tour there which concluded earlier this month.