There may be tens of thousands embarking on a special journey, a pilgrimage of sorts, to witness the Holy Grail of cricket go up for grabs. While these folks will be taking their seats in a stadium for a ring-side view of the proceedings as they unfold, millions of others who don't have that privilege, will be plonking down in front of their television sets. No surprises that the way the one-day game has grown in the last few decades, the estimated TV audience for the mega-event this year is over 200 million.
So, just which broadcasting services will be taking the tournament into those living-rooms? ESPN-Star Sports-Star Cricket enjoys the largest stake in the broadcasting rights, taking the show to India, China, Singapore and Nepal. India's national channel Doordarshan and Bangladeshi's correspoding Bangladesh Television and Sri Lanka's Rupavahini Corporationwill broadcast the World Cup in their respective countries and will obviously enjoy a high viewership as well.
Meanwhile Sky Sports will cover UK, Ireland, New Zealand and the Pacific Islands. Geo Super and Pakistan Television Corporation will fulfill Pakistan's broadcasting needs while Supersport, Sab3C Sports and South African Broadcasting corporation will show the World Cup matches live, across Africa. The Asian Television Network, DirecTV, Television Jamaica and the Caribbean Media Corporation will take care of the Americas.
Nine Network and Fox Sports will broadcast the World Cup in Australia, Fiji TV in Fiji, Araiana Television Network in Afghanistan, while Eurosport2 will cover most of Europe.
In all, the World Cup 2011 will be broadcast to around 20 to 25 countries and regions courtsey a score of broadcasting services. Such an arrangement has truly made the big tournament a global event.