It seems Indian captain M S Dhoni's advertising campaigns, which are as aggressive as his batting, have landed him in a soup. The ICC has taken exception to the fact that Dhoni has been promoting his non-World Cup sponsors in posters, a move which the governing board maintains is a violation of the ambush marketing clause of his international contract.
In a strongly worded letter to the Board for Control of Cricket in India (BCCI) and to Dhoni himself, the ICC has pointed out that he is in controvention of the rules by appearing in his national uniform with effects promoting his non-World Cup sponsors like Sony and Aircel.
The concerned companies beg to differ. But the rules categorically stipulate that players will only advertise for their World Cup sponsors 7 days before and after the mega-tournament.