Bangalore, Aug 22: Radiowalla Network Pvt. Ltd. will broadcast the Sri Lanka Premier League (SLPL) live on www.radiowalla.in and on the official Face book pages of Radiowalla, SLPL and the official website of SLPL. The venture will be marketed as SLPL Radio powered by Radiowalla.
The 2012 Mahindra Sri Lanka Premier League season commenced on August 11 and will go on till August 31. This is the first edition of the tournament.
Radiowalla is a direct-to-consumer radio service which offers a variety of special interest, mood enhancing Internet radio channels that indulge audiences worldwide. Radiowalla offers music and non-music streaming audio channels delivered via broadband across most digital and mobile platforms.
The SLPL Live commentary has commenced and will continue throughout the series ending August 31, 2012. The commentary will be delivered by a team of professional commentators and amateurs, a media release from Radiowalla said.
Commenting on this opportunity, Mr. Anil Srivatsa, CEO and Co-founder of Radiowalla Network said "It would be great fun for listeners all over the world to be able to tune in and keep abreast with the game while engaged in other activity like work or social engagements. Access through our mobile apps will greatly enhance the reach and portability of the broadcast"
We are ecstatic about working with SLPL, and are sure that our listeners, would be extremely happy about this partnership and ready to tune in. We are looking forward to bringing back the old world experience of Radio commentary again to fans" said Harry Bhatia, co-founder of Radiowalla Network.
Commenting on the partnership, Sandiip Bhaamar, Chairman Sommerset Entertainment Ventures (Singapore) Pte. Ltd said "We are delighted to be associated with radiowalla.in for the On-line audio commentary for the Mahindra SLPL.
"Commentary is a critical component for building a fan base for the SLPL worldwide given that commentary has traditionally associated with cricket more than any other sport in the sub-continent, and our partnership with radiowalla.in will ensure that as the SLPL grows, on-line commentary will keep in line with that tradition and will continue to add numbers to that growth trajectory."