Bridgetown (Barbados), Apri 17: Telecommunications major Digicel will sponsor the inaugural Caribbean Premier League (CPL) to be played in July-August.
The CPL in a statement stated that the sponsorship will be a multi-year deal of a significant investment from Digicel, reports CMC.
"We are thrilled to have Digicel as our partner in this venture," said CPL founder Ajmal Khan of Verus International.
"Its wealth of experience in the region and in West Indies cricket will be an invaluable asset to the CPL, ensuring its initial and long-term success," Khan said.
Four overseas players and six leading regional cricketers have already signed up for the CPL which will be played at venues across the region.
They include former Australian captain Ricky Ponting and former New Zealand skipper Ross Taylor as well as regional stars Darren Sammy, Dwayne Bravo, Chris Gayle, Sunil Narine, Kieron Pollard and Marlon Samuels.
"The CPL is a perfect fit for Digicel. We're huge fans of West Indies cricket and this is a great opportunity for us to invest not only in what will be an amazing event, but also in the young cricketers who will benefit from around the region," said Digicel Group Marketing Director Kieran Foley.
"Having seen all the plans for the inaugural tournament, we know the CPL will be a spectacle like nothing else seen in the region and we are looking forward to being front and centre..."
Digicel has been the main sponsor of West Indies Cricket since 2004.