New Delhi, Apr 19: Eternal cola rivals Coca Cola and Pepsi added another chapter to their never-ending duel as the former stationed their salespersons outside the Feroz Shah Kotla to sell Coca Cola 400 ml bottles during the Pepsi Indian Premier League (IPL) matches.
PepsiCo had picked title sponsorship of IPL for five years for Rs.400 crore, beginning this season. They have also spent more than Rs.60 crore to become one of the two presenting sponsors of the IPL on broadcasting channel SET Max, which gives it the maximum airtime during matches.
"We know Coke are doing that but it doesn't make much of a difference to us. Everything inside the stadium is under us so we don't have much to worry. Anyway you can't get any bottles inside so whatever little consumption happens its only outside the stadium," a Pepsi official told IANS.
The 400 ml bottle of Coca Cola is normally available for Rs.25. However, in a bid to steal some of its rival's thunder, Coca Cola is selling the 400 ml bottle at a throwaway Rs.10 per bottle.