LONDON: While IPL is under fire in India, West Indies cricket Chris Gayle has told the International Cricket Council to learn from the Indian Premier League (IPL) when it comes to publicising events such as the Champions Trophy.
"I think it is down to how they actually promote it to be honest," the star batsman said at the launch of the Chris Gayle Academy in Wallington, south of London.
The seventh and final edition of the Champions Trophy will start in Cardiff on June 6.
Although rocked by recent spot-fixing allegations, the lucrative IPL has captivated crowds, and India provides the bulk of the finance that fuels the global game.
"There is no doubt that the IPL is huge but I think what is higher than the IPL is any World Cup-style event," Gayle said.
"This is the Champions Trophy but it is not so well highlighted (in the media) when compared to the IPL. I think once they can start making people gravitate back to the 50-over game it will be a good thing.
The 33-year-old left-hander played for the Royal Challengers Bangalore in the latest IPL and caused worldwide headlines with the fastest-ever Twenty20 century, taking just 30 balls to reach three figures against Pune Warriors.
Gayle struck an astonishing 17 sixes and 13 fours on his way to an unbeaten 175 from 66 balls - the highest individual IPL score.
"This is the last Champions Trophy and I don't know what the ICC will do and whether they will replace it, we will have to wait and see, the promotion will have to be good."
West Indies is in Group B alongside India, Pakistan and South Africa, and will have their work cut out to reach the semi-finals.