Mumbai, June 14: Virat Kohli might be far off from replacing MS Dhoni as India's captain, but the Delhi youngster has outshone his skipper on Television in terms of advertisements.
According to a report in "The Times of India" newspaper on Friday, Kohli has beaten Dhoni in his presence in ads on TV in the first three months of 2013.
Media tracking agency TAM said it is for the first time that Kohli has overtaken Dhoni in terms of visibility on TV during the first three months of this year. Dhoni earns Rs 100 crore annually and is the top ranked sports brand ambassador charging Rs 8-10 crore for each brand annually, the report said.
Kohli's value has increased from Rs 3 crore per brand last year to Rs 6 crore. The Delhi batsman currently endorses 13 brands.
Cinthol Deo and Nestle Munch are the latest products that Kohli endorses. He also has had deals with Pepsi, Toyota Liva, Titan Fastrack watches, Celkon mobile phones, TVS motorbikes, Fair and Lovely and others.