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Ashes: First Test watched by 9.35m in Australia

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Published: Tuesday, July 16, 2013, 11:38 [IST]
 
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Ashes: First Test watched by 9.35m

Melbourne, July 16: The first Ashes Test was watched by 9.35 million TV viewers across Australia, according to Cricket Australia's (CA) CEO James Sutherland.

The opening Test of the five-match series was won by England by 14 runs in a thriller on the final day (July 14) at Trent Bridge.

"The Test reached an incredible 9.35m combined viewers across GEM and Fox Sports. The first session on day two averaged 720,000 viewers nationally on GEM making it the highest audience on a secondary digital platform ever," said Sutherland on Tuesday.

"The first Test delivered record numbers on CA's digital platforms, extremely strong ratings for the Nine Network, while ABC Radio reported an overwhelming reaction to its comprehensive digital and ball-by-ball coverage.

"On Fox Sports, last night's opening session was the second highest audience for the year on subscription TV, while there were almost 40,000 plays of ABC Radio's Grandstand Digital during the Test and its iTunes page recorded a 444% increase in subscriptions," he added.

Key Highlights for first Ashes Test (figures provided by CA)

The total reach for the Test was 6.85m on GEM and 2.5m on Fox Sports (9.35m total)

The opening session of play across the five days averaged 1.287m viewers (595k MTV, 311k RTV and 381k STV).

The first session on day two averaged 720k national MTV viewers on GEM, the highest audience on the Digital (secondary channel) platform ever

Last night's coverage of the opening session on STV averaged 456,814 viewers - the second highest audience of STV for the year

There were almost 40,000 plays of ABC Radio's Grandstand Digital Stream - Internet Popup Radio during the Test

The ABC Grandstand iTunes page recorded a 444% increase in subscriptions thanks to the daily Grandstand at Stumps podcast.

Number of tweets peaked on Thursday night when Ashton Agar was dismissed for 98, with 2,846 #Ashes tweets per minute

@CricketAUS has gained 19,000 new twitter followers during the First Test

Number of tweets peaked at 7,286 per minute as the final wicket fell

Ashton Agar referenced in more than 57,000 tweets

1.025 Million uses of Ashes related hashtags and words.

ThatsCricket

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