KKR get new technology from SAP Labs for IPL 7 Players' Auction

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Updated: Tuesday, February 11, 2014, 18:05 [IST]
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Bangalore, Feb 11: Kolkata Knight Riders (KKR) will enter the IPL 7 Players' Auction with an edge over other teams. KKR have the advantage of a new technology which helps choose the right team.

The Players' Auction will take place here at ITC Gardenia Hotel tomorrow and Thursday. The former champions will make use of an unprecedented statistical analysis tool from SAP Labs India during the auction.

KKR get new technology for IPL 7 auction

Announcing the partnership with SAP Labs India here at a press conference, KKR's CEO and MD, Venky Mysore said: "We constantly explore new ways and technologies to provide our players and management with the best set of tools to compete. SAP as a leader in providing innovative software solutions is an ideal partner to equip us with technology that can aid in effective decision making during the auction."

"This is a special occasion for all of us at KKR. We are delighted to have SAP Labs as partner. This is an excellent start. We look forward to a long relationship with SAP," added Venky.

SAP Labs' SAP HANA platform was selected by KKR to develop an unprecedented statistical analysis tool that would assist KKR management during the auction. The real-time application, named SAP Auction Analytics will enable KKR to evaluate players based on multiple dimensions.

Developed using the principles of Design Thinking, SAP Auction Analytics leverages the predictive analytics capabilities of SAP HANA enabling KKR derive intelligence on the players to be featured in the auction.

The platform provides significant insights based on various aspects of the players and a live dashboard of the performance of other teams during the bidding process. SAP Auction Analytics, capable of running on multiple devices, is custom developed for KKR. However its features are extensible and can be used by other teams.

"This will help in better decision-making process," said Anirban Dey, Managing Director, SAP Labs India.

"SAP is driving innovation in the sports and entertainment industry and is honored to partner with the Kolkata Knight Riders, one of the country's premier cricketing franchises.

"SAP Auction Analytics will deliver significant competitive edge to KKR via real-time actionable insights that can make decision-making more efficient," Dey added.


Story first published:  Tuesday, February 11, 2014, 17:12 [IST]
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