Dhoni has overtaken Kohli as the most expensive cricketer in India with his latest endorsement fees being Rs 13 crores.
According to a report in "Hindustan Times" today, Dhoni's brand value has jumped by almost 60 per cent in the last four months with him charging Rs 13 crores for endorsements per annum. This is only second to Bollywood actor Aamir Khan who charges Rs 15 crores.
"Till last year, Dhoni was charging about Rs. 8 crore per deal per annum. He had been overtaken by Kohli last year after he signed Rs. 10 crore deal with Adidas. In terms of brand fees, Dhoni stands next only to Aamir Khan, who charges Rs. 15 crore per endorsement," the report said.
"Dhoni has recently signed deals with six to eight brands where he will get a share of revenues generated by those brands," said Arun Pandey, chairman, Rhiti Sports Management, which manages Dhoni's brand engagements.
Dhoni currently endorses 21 brands including Exide, Pepsi, Aircel and Reebok.
Despite controversies in the Indian Premier League and Team India not doing well in recent times - barring World T20, Dhoni continues to hold sway.
The Indian skipper will be next seen in action in the seventh edition of IPL (IPL 7). He will lead Chennai Super Kings.