Micromax bags title sponsorship rights for Rs 18 crores

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Published: Thursday, August 28, 2014, 17:56 [IST]
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Micromax bags title sponsorship rights

New Delhi, Aug 28: Electronics company Micromax has bagged the title sponsorship rights of international and domestic cricket matches to be played in India in 2014-15 season for Rs 18 crores, BCCI said today.

"The Marketing Committee of the BCCI met at the Cricket Centre, Mumbai, earlier today, to receive the bids made for Title Sponsorship of International Series and Domestic Tournaments to be played in India in the 2014-15 season.

"The winning bid for the Title Sponsorship Rights in the 2014-15 season was made by Micromax Informatics Ltd, for a fee of Rs 18,01,80,000," BCCI secretary Sanjay Patel said in a press release on Thursday.

There will be only one international series at home for India this season. West Indies will arrive for three Tests, five One Day Internationals and one Twenty20 International.

With nine matches to be played, Micromax will pay approximately Rs 2.02 crores per game.

According to sources in the BCCI, since the current season has only one international series at home, the board failed to attract too many bidders, PTI reported.

"The BCCI welcomes Micromax Informatics Ltd as a partner for the 2014-15 season. The forthcoming series between India and the West Indies will feature some exciting cricket. There will be plenty of action in the domestic competitions as well. We have no doubt that it will be a fruitful association," BCCI secretary Sanjay Patel said.


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